Be Safe: Be Seen
Ride Safe Collection

High Visibility Gear: Lights, Clothing, Action!
Be Seen Out There: Make Your Presence Known
"The best defense is a good offense". You've heard it before. In cycling terms, the more visible we are, the more we ride make ourselves known, the more likely we are to avoid be hit or run off a road. So, we need gear that helps us make more obvious to everyone who should know we're on the road.
Shop Now- lights that help us see and be seen
- high visibility clothing
- bells or horns so we can be heard
- and if something happens, a way to communicate and get some help


Reflective Clothing & Accents
Maximize your visibility by wearing or accessorizing with gear that has highly reflective accents, bright colours that stand out from their environment and with bold graphics that draw attention to your presence.
Shop NowMake Colour The New Trend
In addition to reflective accents, bright colours and bold graphic patterns that stand out from their environment will also draw attention to your presence. In our area, there is a local trend among road cyclists of wearing solid black with a small accent stripe or block - you hardly notice them until they are within a few hundred meters. A car going 100kph will have almost no time to react. We believe wholeheartedly that you can still look good, great and as fashionable as you want and still be highly visibility. You can find the right pieces right here and we'll update them as we find better pieces and better prices. Safety, function and still keeping it looking good is our goal here.
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