We started our 'Support Ukraine' campaign on the website for our physical store, Element (based in Edmonton's west end, within running and riding distance of our beautiful river valley where can be found swimming in the summer). It is our goal to raise $2500. We've had very good feedback on the jersey design and, while we'll be seeing them on the roads in and around Edmonton this spring and summer, we'd love to have your support as well.
Profits from the sale of all products in this collection are being directed to organizations who provide assistance on the ground in Ukraine. Like anyone here in Edmonton, we have friends, relatives and customers who have people in their lives who are directly affected by the atrocities being inflicted on the people of Ukraine.
Based on recommendations from our customers, here are the organizations we are supporting:
Defenders Of Peace
You can read more about the Defenders of Peace and add to your donation if would like to help more here: https://war.ukraine.ua/why-is-russia-invading-ukraine/
Canadian Red Cross Ukraine Humanitarian Crisis Appeal
The Red Cross and Red Crescent Movement are collecting funds to help with immediate and ongoing relief efforts in Ukraine. The Canadian government announced it will be matching up to $10 million in Red Cross donations.